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Brave adds another building block to their privacy focused web platform with a partnership with privacy focused search engine DuckDuckGo. Brave is a web browser with a native currency called Basic Attention Tokens. Having a native token, which is built on Ethereum, allows for a better e-commerce experience for users but also a completely alternative adertizing model that is based on user attention instead of clicks or impressions. This model allows Brave to forego intrusive ads and allow users to prevent companies from obtaining all their personal data, yet still retain advertizing and compensate content creators. Brave and the Basic Attention Token have an impressive team, including the creator of Javascript, Brendan Eich, their CEO. This is an interesting project to watch for anyone interested in user privacy or alternative revenue models on the internet.

Source: https://twitter.com/AttentionToken/status/924369609418870784

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