The Rudimental is a project that takes the ICO model and applies it to video content creators. The way it works is that you create a project and you can trade shares in your project on an open exchange. This provides a mechanism for alternative funding opportunities and allows users to be compensated for finding a diamond in the rough. Imagine if you could have invested in Justin Bieber when he was just a no-name kid putting music on YouTube? This is the new paradigm that the blockchain enables.
Another interesting aspect of this project is it’s integration with other blockchain projects such as Gnosis (prediction market platform) and Boardroom (blockchain governance suite). This will further these tools and the ecosystem as a whole by providing a real use case that people can learn and build upon for future projects.
The Rudimental will only focus on video media at this time but hopes to expand to additional media types. They also claim full SEC compliance for anyone concerned about the legality of exchanging equity tokens in this way. This project is nearing release and is promising to release some new information to the community very soon, and we will provide updates as that happens.