The Rudimental is a project that takes the ICO model and applies it to video content creators. The way it works is that you create a project and you can trade shares in your project on an open exchange. This provides a mechanism for alternative funding opportunities and allows users to be compensated for finding a diamond in the rough. Imagine if you could have invested in Justin Bieber when he was just a no-name kid putting music on YouTube? This is the new paradigm that the blockchain enables.

Another interesting aspect of this project is it’s integration with other blockchain projects such as Gnosis (prediction market platform) and Boardroom (blockchain governance suite). This will further these tools and the ecosystem as a whole by providing a real use case that people can learn and build upon for future projects.

The Rudimental will only focus on video media at this time but hopes to expand to additional media types. They also claim full SEC compliance for anyone concerned about the legality of exchanging equity tokens in this way. This project is nearing release and is promising to release some new information to the community very soon, and we will provide updates as that happens.

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Project Oaken has put a Tesla on the Ethereum Blockchain: Come and preview our video submission to the UAE GovHack! (Youtube) (Video)

Building payroll system in Ethereum blockchain, what did we learn? (Futurice)

Bitcoin Will Never Be a Currency—It’s Something Way Weirder (Wired)

US Department of Energy Seeks Blockchain Research Proposals (CoinDesk)

What are the Future Business Models of the Consumer Web? (Medium)



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Buying Bitcoin and Ether

If you are located in the U.S. the Softspoon recommendation is to use Coinbase. They have an intuitive interface and easy account set-up.

Here are the English directions to buy Bitcoin on Coinbase.

After set-up you should see a dashboard like this:



Buying Ether is as easy as buying Bitcoin. You have to link a bank account which takes a few days, however you can also add a credit card to buy more quickly.


Buying Tokens

After you get your Bitcoin or Ether, you may want to buy different Ethereum-based tokens (From our index, perhaps?)

Our current recommendation for buying other tokens is to use Kraken, Poloniex, or Bitfinex. These exchanges have the highest amount of volume, according to CoinMarketCap. (Note: if you are buying the ICN token, it is only available on Kraken.)

Personally, I find the Poloniex exchange to have the friendliest interface:


One thing to note is that you will have to deposit either ETH (Ether) or BTC (Bitcoin) in order to trade.


Once you have set up your accounts you are going to want to make use of 2FA or two-factor authentication. This will make your account an order of magnitude more secure. Industry-standard for 2FA are Google Authenticator or Authy. Both are free and easy to use.

Read this article from Coinbase and apply it to all of your accounts, not just Coinbase.


Exchanges are notoriously bad places to store your Cryptocurrency (see: Mt. Gox). Even if your tokens aren’t stolen, you may have some of them taken by the exchange. This happened earlier this year on Bitfinex, losses were ‘socialized’ and every users took a hit.

Bitcoin Wallet:

Jaxx – This is a trusted wallet which can be downloaded to your mobile device for local storage.


Mist – This is the wallet released by the Ethereum Foundation. I’m not including a direct link to the download but rather to the site because it is important to understand the risks associated with this wallet.

myetherwallet – This is a wallet that you can run in Chrome or download and print off. Although I have not heard anything negative about this wallet I would be careful about storing large amounts on it.


If you are reading this as a complete beginner, be sure to do your own research. Reddit is a good place to start. Crypto-currency is like the wild west in terms of security, you provide your own.

If you live outside of the U.S. and would like us to write a post that pertains to you, comment below and we’ll be sure to publish one soon.

Also, if you have any questions, comment below or email us and we’ll try to help out.


If you live in a city, try to go to an Ethereum meetup.






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